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What are The Five-Stage Process Of Internationalization Of Companies?

Written By: Felix . C. Poudeu on November 21, 2012 Comments Off on What are The Five-Stage Process Of Internationalization Of Companies?

In the 21st century one of the challenge of the companies which want to expand internationally is to get the five-stage process of  internationalization right.

What are The  Five-Stage Process Of Internationalization Of Companies?

Stage1:International Marketing Strategy Scope And Framework

  • Scope of international marketing strategy
  • Analytical framework for international marketing
Stage2: International Marketing Environment
  • Company resources and capabilities
  • Analysis of international competitors
  • Culture in international marketing
  • Creating competitive advantage
  • Coping with political risk and uncertainly
  • Profiling international product markets
  • Vision and strategy for international markets
Stage3: International Marketing Strategy
  • Consumer products firm
  • Industrial product firm
  • services firm
Stage4: International Market Entry Strategies
  • Generic international market entry strategies
  • exporting
  • strategic alliances
  • foreign direct investment
Stage5: Strategic Alignment And Performance
  • Channels of international distribution
  • Pricing in international markets
  • International marketing negotiations
  • Assessing international marketing performance.

Statement: To be successful in international market it is necessary for companies to get this five-stage process of internationalization right. It requests high marketing capabilities.

 

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Diplom Kaufmann BWL/ Master Degree in business administration ABOUT THE EDITOR- FELIX C. POUDEU, HEAD OF MARKETING PERFORMANCE & ENTERPRISE MARKETING MANAGEMENT

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