Home » Archive

Articles tagged with: Relationship marketing

Written By: Felix . C. Poudeu on February 15, 2013 Comments Off on How Integration of Technology and Marketing Can Drive Innovation and Improve Revenue.

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

Questions:

 How do you make IT the enabler for marketing to achieve top-line […]

more→
Written By: Felix . C. Poudeu on February 4, 2013 Comments Off on How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.
How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.

CRM (=Customer Relation-ship Management) is an IT-enabled business strategy with the outcomes to optimize profitability, revenue and customer’ s satisfaction, loyalty and retention by organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes. CRM is a business strategy and is more than just a functional strategy, which touches organization as a whole – Marketing, Sales,  […]

more→
Written By: Felix . C. Poudeu on February 4, 2013 Comments Off on How generate leads and business opportunities in effective and efficient ways
How generate leads and business opportunities in effective and efficient ways

The concept of lead generation is differing from company to company depending of the industry vertical. The lead generation program is a process based of 7 steps which are connected one to others. Each step should be developed effectively and efficiently, therefore, you need creative and competent people in order to increase your revenues and brand financial growth.

What is […]

more→
Written By: Felix . C. Poudeu on December 24, 2012 Comments Off on How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.
How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.

Metric are a thermometer, a simple but powerful diagnostic tool. Every company, regardless the industry, needs to develop unique metrics, depending on what management expects marketing to deliver.

 

Key Questions:

What should marketing be accountable for?
How can we set objectives for a metrics program that are viewed as fair and valid?
Can we measure how attitudes lead to […]

more→
Written By: Felix . C. Poudeu on December 6, 2012 Comments Off on How Translating Insights Into Innovation For Brand Financial Growth!
How Translating Insights Into Innovation For Brand Financial Growth!

Insight is the raw material for Innovation. If you have identified an insight about your customer’s need, it’ s possible that you can meet those needs in a unique and superior way.

Key Questions:

How is innovation guided by insights in a marketing-led process?
How does innovation turn an insight into a revenue- and profit generating business action?
What […]

more→
Written By: Felix . C. Poudeu on December 6, 2012 Comments Off on How Improve Your Customer Experience Therefore To Create Customer Satisfaction, Retention and Loyalty?

One of the big challenge of companies is to be able to improve their customer experience, therefore, to create customer satisfaction, retention and loyalty in the today competitive growing market. Every interaction that company has with customers is a chance or an opportunity to build customer satisfaction, retention and loyalty- or to lose him.

 

Effective CRM Integration Model:

more→
Written By: Felix . C. Poudeu on November 20, 2012 Comments Off on How does marketing organization become agile when applying information to real-time decision-making?
How does marketing organization become agile when applying information to real-time decision-making?

In the today fast-moving and information-oriented world it is strategic imperative for companies to be able to acquiring, processing, communicating, and applying new knowledge so that it can quickly introduce new solutions to customers.

Key questions:

How does Marketing organization become agile when applying information to real-time decision-making?
How can the marketing organization increase collaboration and […]

more→
Written By: Felix . C. Poudeu on November 4, 2012 Comments Off on How Achieve Competitive Advantage Through Your Sales Force or Team!
How Achieve Competitive Advantage Through Your Sales Force or Team!

In the twenty-first century’s changing landscape, sales force training creates a competitive advantage in an otherwise commoditized marketplace. Sales force management is a process. For salespeople to be successful, they need training in product, competitor, customer knowledge, and sales skills. Therefore, they need a full support of the sales managers, who must […]

more→
Written By: Felix . C. Poudeu on October 25, 2012 Comments Off on The Community Of Practice (COP) For Consumer Connection and Open Innovation

Key Questions:

How Can Communities of Practice Improve Internal and External Communication?
Can communities of practice (COP) improve product development and speed to market?
Why is a corporate culture change necessary to make communities of practice effective?
Can communities of practice facilitate the organizational culture change necessary for rapid innovation?

The Communities of Practice (COP) for Consumer […]

more→
Written By: Felix . C. Poudeu on October 18, 2012 Comments Off on How Community of practice can drive Open Innovation and New Product Development
How Community of practice can drive Open Innovation and New Product Development

In the today 21st century communities of best practices become more and more important for innovation companies like Microsoft, IBM, VMware, BMW, P&G, Unilever. This COP-Strategy becomes a driving force for open innovation and new product development.

Key Questions:

How can communities of practice help spur open innovation?
How do communities of practice create an […]

more→
Written By: Felix . C. Poudeu on September 1, 2012 Comments Off on How Do You Commit Yourself in Marketing & Sales

What differs the successful salespeople from not successful it is their degree of commitment.  Successful salespeople are committed over 100%  to learn the science of selling. Sales is not a religion, but it is a way of life, it should not consume your life, but incorporated into your life.

If your are determined to get to the top in […]

more→
Written By: Felix . C. Poudeu on June 19, 2012 Comments Off on How lets your customer know that you are listening and gaining customer commitment?

The rephrasing or paraphrasing question is a must in every sales call. This questioning technique lets your customer know you are listening.

What are rephrasing questions?

You are confused? About what?
Does that mean this is a committee decision? Who is on the committee? What are their phone numbers?
This sounds very important! Can we cover it […]

more→
Written By: Felix . C. Poudeu on June 19, 2012 Comments Off on How get an accurate picture of what your customer likes and dislikes about your product or service?

Pro-and-con questions help you get an accurate picture of what your customer likes and dislikes about your product or service.

What are Pro-and-con questions? See some example below:

If you could get more of anything we offer, what would that be? Why? If you could get less of anything we offer, what would that be? […]

more→
Written By: Felix . C. Poudeu on June 19, 2012 Comments Off on The Opinion Question: People’s opinions are their world…

People’s opinions are their world. Always respect the opinions and beliefs of your customers.

In your opinion, does this suggestion make sense for your company? Why or why not?
In your opinion, is quality or price more important in making a purchase decision like this?
Is your mind completely made up? Can you tell me how you […]

more→
Written By: Felix . C. Poudeu on December 7, 2011 Comments Off on The Importance Questions help to determine the customer’s values and priorities…

The purpose of this question is to determine the customer’s values and priorities. Once you know these, you will know exactly what to sell.

Would your boss place the same order of importance on these features and benefits as you have placed on them? Shall we check it out just to make sure?
Is it more […]

more→
  2012-2015© WELCOME TO THE PROPMI BLOG, | Developed by MEDIACOM CONSULTING | PROMEDIACOM CONSULTING | PROPMI CONSULTING | IMPRESSUM. | PROMARCOM CONSULTING | PERSONAL MARKETING & INNOVATION. | PERSONAL RECRUITMENT CONSULTING. | PRO-IT-CONSULTING. | MARKETPLACE. | INQUIRY FORM | Adresse: Postfach 42 01 74, 34070 Kassel/Germany | SteuerNr.: 26 857 33230 | Ust-IdNR.: DE291073337 | Zuständige Behörde: Amtsgericht Kassel | | 1&1-ProfiSeller. | All rights reserved.
EnglishFrançaisDeutsch