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Written By: Felix . C. Poudeu on March 15, 2013 Comments Off on Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution
Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

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Questions:

How do you make IT the […]

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Written By: Felix . C. Poudeu on February 4, 2013 Comments Off on How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.
How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.

CRM (=Customer Relation-ship Management) is an IT-enabled business strategy with the outcomes to optimize profitability, revenue and customer’ s satisfaction, loyalty and retention by organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes. CRM is a business strategy and is more than just a functional strategy, which touches organization as a whole – Marketing, Sales,  […]

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Written By: Felix . C. Poudeu on January 15, 2013 Comments Off on Understanding of The New Concept of Customer Engagement
Understanding of The New Concept of Customer Engagement

The measurement of customer engagement is a very essential part of the marketing innovation. It helps to gain the stand or diagnose of  customer behavior, customer insight and experience. Therefore, helps by the setting of new customer targeted strategies and tactics, as well as marketing. We try here to answer follow key questions.

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Written By: Felix . C. Poudeu on December 24, 2012 Comments Off on How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.
How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.

Metric are a thermometer, a simple but powerful diagnostic tool. Every company, regardless the industry, needs to develop unique metrics, depending on what management expects marketing to deliver.

 

Key Questions:

What should marketing be accountable for?
How can we set objectives for a metrics program that are viewed as fair and valid?
Can we measure how attitudes lead to […]

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Written By: Felix . C. Poudeu on November 20, 2012 Comments Off on How does marketing organization become agile when applying information to real-time decision-making?
How does marketing organization become agile when applying information to real-time decision-making?

In the today fast-moving and information-oriented world it is strategic imperative for companies to be able to acquiring, processing, communicating, and applying new knowledge so that it can quickly introduce new solutions to customers.

Key questions:

How does Marketing organization become agile when applying information to real-time decision-making?
How can the marketing organization increase collaboration and […]

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Written By: Felix . C. Poudeu on October 18, 2012 Comments Off on How Community of practice can drive Open Innovation and New Product Development
How Community of practice can drive Open Innovation and New Product Development

In the today 21st century communities of best practices become more and more important for innovation companies like Microsoft, IBM, VMware, BMW, P&G, Unilever. This COP-Strategy becomes a driving force for open innovation and new product development.

Key Questions:

How can communities of practice help spur open innovation?
How do communities of practice create an […]

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Written By: Felix . C. Poudeu on June 19, 2012 Comments Off on The Opinion Question: People’s opinions are their world…

People’s opinions are their world. Always respect the opinions and beliefs of your customers.

In your opinion, does this suggestion make sense for your company? Why or why not?
In your opinion, is quality or price more important in making a purchase decision like this?
Is your mind completely made up? Can you tell me how you […]

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