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Articles tagged with: Customer experiences

Written By: Felix . C. Poudeu on February 15, 2013 Comments Off on How Integration of Technology and Marketing Can Drive Innovation and Improve Revenue.

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

Questions:

 How do you make IT the enabler for marketing to achieve top-line […]

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Written By: Felix . C. Poudeu on December 24, 2012 Comments Off on How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.
How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.

Metric are a thermometer, a simple but powerful diagnostic tool. Every company, regardless the industry, needs to develop unique metrics, depending on what management expects marketing to deliver.

 

Key Questions:

What should marketing be accountable for?
How can we set objectives for a metrics program that are viewed as fair and valid?
Can we measure how attitudes lead to […]

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Written By: Felix . C. Poudeu on December 6, 2012 Comments Off on How Translating Insights Into Innovation For Brand Financial Growth!
How Translating Insights Into Innovation For Brand Financial Growth!

Insight is the raw material for Innovation. If you have identified an insight about your customer’s need, it’ s possible that you can meet those needs in a unique and superior way.

Key Questions:

How is innovation guided by insights in a marketing-led process?
How does innovation turn an insight into a revenue- and profit generating business action?
What […]

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Written By: Felix . C. Poudeu on November 21, 2012 Comments Off on What are The Five-Stage Process Of Internationalization Of Companies?
What are The  Five-Stage Process Of Internationalization Of Companies?

In the 21st century one of the challenge of the companies which want to expand internationally is to get the five-stage process of  internationalization right.

What are The  Five-Stage Process Of Internationalization Of Companies?

Stage1:International Marketing Strategy Scope And Framework

Scope of international marketing strategy
Analytical framework for international marketing

Stage2: International Marketing Environment

Company resources and capabilities
Analysis […]

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Written By: Felix . C. Poudeu on November 20, 2012 Comments Off on How does marketing organization become agile when applying information to real-time decision-making?
How does marketing organization become agile when applying information to real-time decision-making?

In the today fast-moving and information-oriented world it is strategic imperative for companies to be able to acquiring, processing, communicating, and applying new knowledge so that it can quickly introduce new solutions to customers.

Key questions:

How does Marketing organization become agile when applying information to real-time decision-making?
How can the marketing organization increase collaboration and […]

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Written By: Felix . C. Poudeu on November 4, 2012 Comments Off on How Achieve Competitive Advantage Through Your Sales Force or Team!
How Achieve Competitive Advantage Through Your Sales Force or Team!

In the twenty-first century’s changing landscape, sales force training creates a competitive advantage in an otherwise commoditized marketplace. Sales force management is a process. For salespeople to be successful, they need training in product, competitor, customer knowledge, and sales skills. Therefore, they need a full support of the sales managers, who must […]

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Written By: Felix . C. Poudeu on October 25, 2012 Comments Off on The Community Of Practice (COP) For Consumer Connection and Open Innovation

Key Questions:

How Can Communities of Practice Improve Internal and External Communication?
Can communities of practice (COP) improve product development and speed to market?
Why is a corporate culture change necessary to make communities of practice effective?
Can communities of practice facilitate the organizational culture change necessary for rapid innovation?

The Communities of Practice (COP) for Consumer […]

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Written By: Felix . C. Poudeu on October 18, 2012 Comments Off on How Community of practice can drive Open Innovation and New Product Development
How Community of practice can drive Open Innovation and New Product Development

In the today 21st century communities of best practices become more and more important for innovation companies like Microsoft, IBM, VMware, BMW, P&G, Unilever. This COP-Strategy becomes a driving force for open innovation and new product development.

Key Questions:

How can communities of practice help spur open innovation?
How do communities of practice create an […]

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