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Articles tagged with: Business development

Written By: Felix . C. Poudeu on February 4, 2013 Comments Off on How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.
How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.

CRM (=Customer Relation-ship Management) is an IT-enabled business strategy with the outcomes to optimize profitability, revenue and customer’ s satisfaction, loyalty and retention by organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes. CRM is a business strategy and is more than just a functional strategy, which touches organization as a whole – Marketing, Sales,  […]

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Written By: Felix . C. Poudeu on February 4, 2013 Comments Off on How generate leads and business opportunities in effective and efficient ways
How generate leads and business opportunities in effective and efficient ways

The concept of lead generation is differing from company to company depending of the industry vertical. The lead generation program is a process based of 7 steps which are connected one to others. Each step should be developed effectively and efficiently, therefore, you need creative and competent people in order to increase your revenues and brand financial growth.

What is […]

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Written By: Felix . C. Poudeu on January 15, 2013 Comments Off on Understanding of The New Concept of Customer Engagement
Understanding of The New Concept of Customer Engagement

The measurement of customer engagement is a very essential part of the marketing innovation. It helps to gain the stand or diagnose of  customer behavior, customer insight and experience. Therefore, helps by the setting of new customer targeted strategies and tactics, as well as marketing. We try here to answer follow key questions.

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Written By: Felix . C. Poudeu on January 6, 2013 Comments Off on How and Why Measuring Your Consumer Engagement?
How and Why Measuring Your Consumer Engagement?

The measurement of customer engagement is a very essential part of the marketing innovation. It helps to gain the stand or diagnose of  customer behavior, customer insight and experience. Therefore, helps by the setting of new customer targeted strategies and tactics, as well as marketing. We try here to answer follow key questions.

Key Questions:

What are the […]

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Written By: Felix . C. Poudeu on December 24, 2012 Comments Off on How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.
How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.

Metric are a thermometer, a simple but powerful diagnostic tool. Every company, regardless the industry, needs to develop unique metrics, depending on what management expects marketing to deliver.

 

Key Questions:

What should marketing be accountable for?
How can we set objectives for a metrics program that are viewed as fair and valid?
Can we measure how attitudes lead to […]

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Written By: Felix . C. Poudeu on December 6, 2012 Comments Off on How Improve Your Customer Experience Therefore To Create Customer Satisfaction, Retention and Loyalty?

One of the big challenge of companies is to be able to improve their customer experience, therefore, to create customer satisfaction, retention and loyalty in the today competitive growing market. Every interaction that company has with customers is a chance or an opportunity to build customer satisfaction, retention and loyalty- or to lose him.

 

Effective CRM Integration Model:

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Written By: Felix . C. Poudeu on November 20, 2012 Comments Off on How does marketing organization become agile when applying information to real-time decision-making?
How does marketing organization become agile when applying information to real-time decision-making?

In the today fast-moving and information-oriented world it is strategic imperative for companies to be able to acquiring, processing, communicating, and applying new knowledge so that it can quickly introduce new solutions to customers.

Key questions:

How does Marketing organization become agile when applying information to real-time decision-making?
How can the marketing organization increase collaboration and […]

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Written By: Felix . C. Poudeu on November 4, 2012 Comments Off on How Achieve Competitive Advantage Through Your Sales Force or Team!
How Achieve Competitive Advantage Through Your Sales Force or Team!

In the twenty-first century’s changing landscape, sales force training creates a competitive advantage in an otherwise commoditized marketplace. Sales force management is a process. For salespeople to be successful, they need training in product, competitor, customer knowledge, and sales skills. Therefore, they need a full support of the sales managers, who must […]

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Written By: Felix . C. Poudeu on October 25, 2012 Comments Off on The Community Of Practice (COP) For Consumer Connection and Open Innovation

Key Questions:

How Can Communities of Practice Improve Internal and External Communication?
Can communities of practice (COP) improve product development and speed to market?
Why is a corporate culture change necessary to make communities of practice effective?
Can communities of practice facilitate the organizational culture change necessary for rapid innovation?

The Communities of Practice (COP) for Consumer […]

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Written By: Felix . C. Poudeu on October 18, 2012 Comments Off on How Community of practice can drive Open Innovation and New Product Development
How Community of practice can drive Open Innovation and New Product Development

In the today 21st century communities of best practices become more and more important for innovation companies like Microsoft, IBM, VMware, BMW, P&G, Unilever. This COP-Strategy becomes a driving force for open innovation and new product development.

Key Questions:

How can communities of practice help spur open innovation?
How do communities of practice create an […]

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Written By: Felix . C. Poudeu on September 1, 2012 Comments Off on How Do You Commit Yourself in Marketing & Sales

What differs the successful salespeople from not successful it is their degree of commitment.  Successful salespeople are committed over 100%  to learn the science of selling. Sales is not a religion, but it is a way of life, it should not consume your life, but incorporated into your life.

If your are determined to get to the top in […]

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Written By: Felix . C. Poudeu on July 19, 2012 Comments Off on How direct your customer’s thoughts toward benefits of your products or services

Building Your Winning Sales Force

What are Thought-Provoking Questions? There are type of questions whose direct your customer’s thoughts toward the benefits of your products or services. It is a kind of brainstorming which help salespeople open the mind of customer and explore the customer’s needs. It allows both sites to learn about the products […]

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Written By: Felix . C. Poudeu on June 19, 2012 Comments Off on How lets your customer know that you are listening and gaining customer commitment?

The rephrasing or paraphrasing question is a must in every sales call. This questioning technique lets your customer know you are listening.

What are rephrasing questions?

You are confused? About what?
Does that mean this is a committee decision? Who is on the committee? What are their phone numbers?
This sounds very important! Can we cover it […]

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Written By: Felix . C. Poudeu on May 19, 2012 Comments Off on The “Just Suppose” Question helps to open the customer’s mind …

This type of question is designed to reopen the customer’s mind and get prospect to see beyond the immediate obstacle as well provide  prospect or customer a fresh perspective.

I could get you one year of free maintenance—would that shift the balance in our favor?
I can’t promise you this, but just suppose I could get you […]

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Written By: Felix . C. Poudeu on May 14, 2012 Comments Off on What are The Top Quality of CRM Software Solution?
What are The Top Quality of CRM Software Solution?

What Is CRM?

Definition of CRM according to  DestinationCRM.com, –“Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy”. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one holistic view […]

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