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IMPROVE YOUR SALES CAPABILITY!

IMPROVE YOUR SALES FORCE CAPABILITY

Sales Force Management (SFM) is a process’s approach, not a ad-hoc  approach.  Our aim is to show how marketing and sales management can work together effectively, as well as how strategy drives tactics.

Sales Force Management Concept :

  • What is that means? What are the SFM-components?
  • What are the benefits for your organisation?
  • How can organisation manage those change to be able to reach goals and objectives?

Sales Force Management Metrics include:

  1. Time and program management
  2. Call management & Quality management (QM)
  3. Opportunity management
  4. Account and partner management
  5. Territory management
  6. Sales force management
  7. Sales development and forecasting
  8. Sales processing and buying cycle

Sales Force Management Objectives and Goals:

  • Understanding the economic structure of an industry, competitors and their products
  • Identifying segments within a market, a target market and the best customers in place
  • Doing marketing research to develop profiles (demographic, psychographic, and behavioral) of core customers
  • Developing marketing strategies for each of one’s products using the marketing mix – price, product, Distribution, and promotion.
  • Coordinating the sales function with other parts of the promotional mix, such as advertising, sales promotion, public relations, and publicity
  • Developing new products and creating a sustainable competitive advantage
  • Understanding brand strategies and positioning in the future, and providing an empirical basis to write marketing and communication plans regularly to help get there
  • Establishing environmental scanning mechanisms to detect opportunities and threats, understanding one’s company’s strengths and weaknesses
  • Auditing customers’ experience of a brand and providing input into feedback systems to help monitor and adjust the process

Do you want to improve your sales force capability maturity SF-CM?  

PLEASE FILL THE INQUIRY FORM!!

 

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