HOME » STEP 5: MARKETING PERFORMANCE METRICS AND ANALYSIS

STEP 5: MARKETING PERFORMANCE METRICS AND ANALYSIS

For us Marketing Success equal Business Success.


Our marketing performance metrics and analysis will provide you with a scorecard for measuring marketing success. Through program monitoring, our marketing performance metrics can forecast how a program will perform over time; indicate how to counter competitive threats; and provide insights into what will make it perform better.

Propmi Marketing Consulting has five marketing performance metrics we can use to evaluate performance for both B-to-C consumer and B-toB companies:

Our marketing performance metrics includes:

  • Media Effects Analysis (MEA)
  • Integrated Marketing Communications Tracking (IMCT)
  • Customer Satisfaction Tracking (CST)
  • Brand Equity Analysis (BEA)
  • Customer Equity Analysis (CEA)

We will describe each of our marketing performance metrics more in detail in our corporate brochure. Click here to download our brochure.

Media Effects Analysis (MEA):

For an illustration of one component of our Media Contribution Analysis™ model, click here.

Integrated Marketing Communications Tracking (IMCT):

Another of our marketing performance metrics, the Propmi IMC Monitor™ tracks and diagnoses the performance of all marketing communications vehicles, including advertising, packaging, public relations, promotion, direct marketing, and event marketing. For an example of our IMC Monitor™ output, click here.

CONTACT YOUR PROFESSIONAL CONSULTING TEAM

CONTACT YOUR PROFESSIONAL CONSULTING TEAM

Customer Satisfaction Tracking (CST):

Based on breaking developments in the field of customer satisfaction and measurement, The Propmi Customer Satisfaction Monitor™ provides continuous feedback on customer service programs and identifies potential vulnerabilities to competitive attack.

Brand Equity Analysis (BEA):

Propmi has developed a eight-factor model of brand equity to provide an overall assessment and an early warning system for making improvements in market share.

Our Marketing Strategic Decision Model (MSDM) is a cutting-edge marketing performance metric concept, unifying:

  • customer product management,
  • brand management, and
  • relationship management.

Marketing Strategic Decision Model (MSDM) enables companies to track the ROI and ROMI. With our Marketing Strategic Decision Model (MSDM), marketers will know where to invest and reallocate marketing dollars in order to achieve the greatest profits.


 

Marketing Management Process: 

Marketing Management Process

Marketing Management Process

 

 


Further informations:


Home » Brand ManagementBusiness Intelligence -BIChange ManagementCRM Adoption & CapabilityEnterprise Resources PlanningMarketing & Advertising,Marketing & Sales AutomationMarketing & Sales Capability MaturityMarketing & Sales ConsultingMarketing & Sales ToolsMarketing Analytics & InsightMarketing Automation & OptimizationMarketing Capability Management (MCM)Marketing Effectiveness & MetricsMarketing Innovation ProcessMarketing Intelligence -MI,Sales Force ManagementSearch Engine Optimization – SEOSupply Chain Management – SCMWorkflow Automation

 

 


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Furthers Services:│CONSULTING CRM BUSINESS STRATEGY ANALYTICS & METRICS MARKETING MANAGEMENTSALES MANAGEMENT STRATEGIC PERFORMANCE MANAGEMENT (SPM)MANAGEMENT EVENTS MANAGEMENT MARKETING AUDITING & ANALYSIS (MAA) MARKETING STRATEGY & DEVELOPMENT (MSD) MARKETING PLANNING MARKETING IMPLEMENTATIONMARKETING PERFORMANCE METRICS (MPM)CONSULTINGCRM STRATEGYANALYTICSWORKSHOPSSEMINARSCONFERENCESTRAININGCOACHINGPUBLICATIONS
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Furthers TerminologiesHome »│ Brand Management (BM)Business Intelligence (BI)Change Management (CM)CRM Adoption & CapabilityEnterprise Resources Planning (ERP)Marketing & Advertising (MAd)Marketing & Sales Automation (MSA)Marketing & Sales Capability Maturity (MSCM)Marketing & Sales Consulting (MSC)Marketing & Sales Tools (MST)Marketing Analytics & Insight (MAI)Marketing Automation & Optimization (MAO)Marketing Capability Management (MCM)Marketing Effectiveness & Metrics (MEM)Marketing Innovation Process (MIP),│ Marketing Intelligence (MI), │ Sales Force Management (MFM), │ Search Engine Optimization (SEO)Supply Chain Management (SCM)Workflow Automation (MA) │

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We support a couple of Enterprise Marketing Management (EMM) Software & Technologies


Enterprise Marketing Management Solutions & Technologies:
| Joomla 3 | Drupal 7 | liveSite | concrete5.6 | Geeklog  | Joomla 2  | Drupal 6  | MODx  | e107  | PHP-Nuke  | phpwcms  | PyroCMS  | seotoaster  | ocPortal  |  WordPressb2evolution  | Croogo  | Anchor CMS  | Chyrp CMS | XOOPS | TextpatternNoah’s Classifieds  | Open Classifieds | Chamilo 1 | Chamilo 3 | Moodle | Feng | Front Accounting |SugarCRM | vtigerCRM | EspoCRM | CubeCart | Magento | OpenCart | OSCommerce | PrestaShop | seotoaster e-commerce | TomatoCart | Zen Cart | ShopSite | AgoraCart |LimeSurvey | MyBB | phpBB | PunBB | Simple Machines Forum | Vanilla Forums | GBook | Lazarus | Dada Mail | phpList | 4images | Coppermine | Gallery | Piwigo | Zenphoto |Mantis | elgg | Oxwall | Pligg | Piwik | Crafty Syntax Live Help | osTicket  | phpFreeChat 1 | X7Chat | phpFreeChat 2 | PhpGedView | phpMyFAQ | ProjectSend | webtrees |Roundcube | DokuWiki | MediaWiki | PmWiki | Tiki Wiki 9 LTS | Tiki Wiki CMS Groupware |
Enterprise Marketing Management (EMM) Technologies in Categories:
Blogs & Website Builders | Classifieds  | Client Management | eCommerce | Education | Forms & Surveys | Forums | Guestbooks | Mailing Lists | Photo Galleries | Project Management | Social Networking | Statistics | Support  & Live Chat | Utilities | Webmail | Wiki |
Further EMM Solutions & Services:
| One-Clicks | Themes & Templates | Professional Services | Logos & Graphics | Plugins & Extensions |

Contact our expert team: info(at)propmi-limited.com
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