HOME » STEP 2: MARKETING STRATEGY DEVELOPMENT

STEP 2: MARKETING STRATEGY DEVELOPMENT

For us Marketing Success equal Business Success.

What does Marketing Strategy Consulting help improve Your Brand?  How do you get from where you are to where you want to be?  

We help you to know where your brand stands in the marketplace and where you want to take your brand. We by PROPMI® Marketing Strategy Consulting try to answer it. We developed innovative and creative solution concept, which leads to transformational marketing strategies, positioning of brands, products, and services, as well as increased market shared, sales, revenues and profits.

PROPMI®-Solutions apply to both B-to-C (business to consumer) and B-to-B (business to business) marketing consulting projects.

Our Marketing Strategy Consulting & Services (MSCS):

There are many elements to marketing strategy consulting (MSC).

  • Vision and mission development
  • Market segmentation
  • Targeting and Positioning Strategy
  • Brand & Advertising Strategy
  • Innovation strategy (new product and services development)
  • Media optimization (HEM, SEO, PPC)
  • Customer service strategy
  • Sales and channel strategy

Vision & Mission

PROPMI®-MSCS helps companies to develop a marketing vision and mission. What is a marketing vision and mission?  Marketing vision is a power statement, that expressing it the means of your business, and has a direct transformational positive impacts of effects of your business value. Companies become what they want to be. Marketing mission is more operationally oriented and focused power statement. It’s a blueprint for directing management and employees in their everyday work towards the achievement of the vision. The vision and mission become the main focus of marketing department and other operating department as well for anyone with a vested interest in the performance of the company.

CONTACT YOUR PROFESSIONAL CONSULTING TEAM

CONTACT YOUR PROFESSIONAL CONSULTING TEAM

Market Segmentation

Market segmentation is a very part of our marketing strategy development process (MSDP). There  are many methodes to segment any market. This includes: Geographic,  Sinus milieus, Age, Revenus, etc…)

Targeting and positioning strategy

PROPMI® helps companies to develop a compelling positioning, which provides your targeted market with the captive message you want to fix in people’s heads about your product or service. It is the key benefit of our marketing strategy consulting services. A lot of brands do not have a clear positioning, therefore to create a sustainable competitive advantage. PROPMI® can help you to identify the strongest positioning opportunity, what is really important to your targeted market, not what they say is most important.

New Product/Service Development & Pricing

Everyday, marketers face critical decisions about the features, benefits, and pricing of new and established products and services. Therefore employs MSCS Propmi Evaluation Concept Engineering™ to test one hundred (or more) alternative product/service configurations to determine which are the most profitable.

Brand and Advertising Strategy

Our MSCS includes advertising pre- and post-testing as well as captures multiple indicators of advertising performance in a single measure of campaign effectiveness, also known as advertising sales impact.

Media Optimization

As part of our MSCS, we offer a powerful sucess-orientated approach to media selection: The Propmi Media Optimization Concept. Our media optimization model creates a financially optimal media plan to reach target audiences most effectively and efficiently.

Customer Service Development

We help to create “highly profitable” customer service programs, designed to balance service requirements and costs in order to retain high-value customers at an attractive price.

Sales & Channel Strategy

We use information about the target market’s purchase process, usage of different channels and understanding of needs/problems/pains to formulate an optimal sales and channel strategy as well as business development strategy and brand growth.

Your benefits (Click here)


 

Marketing Management Process: 

Marketing Management Process

Marketing Management Process

 

 


Further informations:


Home » Brand ManagementBusiness Intelligence -BIChange ManagementCRM Adoption & CapabilityEnterprise Resources PlanningMarketing & Advertising,Marketing & Sales AutomationMarketing & Sales Capability MaturityMarketing & Sales ConsultingMarketing & Sales ToolsMarketing Analytics & InsightMarketing Automation & OptimizationMarketing Capability Management (MCM)Marketing Effectiveness & MetricsMarketing Innovation ProcessMarketing Intelligence -MI,Sales Force ManagementSearch Engine Optimization – SEOSupply Chain Management – SCMWorkflow Automation

 


Make Your MSCLS Real

Furthers Services:│CONSULTING CRM BUSINESS STRATEGY ANALYTICS & METRICS MARKETING MANAGEMENTSALES MANAGEMENT STRATEGIC PERFORMANCE MANAGEMENT (SPM)MANAGEMENT EVENTS MANAGEMENT MARKETING AUDITING & ANALYSIS (MAA) MARKETING STRATEGY & DEVELOPMENT (MSD) MARKETING PLANNING MARKETING IMPLEMENTATIONMARKETING PERFORMANCE METRICS (MPM)CONSULTINGCRM STRATEGYANALYTICSWORKSHOPSSEMINARSCONFERENCESTRAININGCOACHINGPUBLICATIONS
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Furthers TerminologiesHome »│ Brand Management (BM)Business Intelligence (BI)Change Management (CM)CRM Adoption & CapabilityEnterprise Resources Planning (ERP)Marketing & Advertising (MAd)Marketing & Sales Automation (MSA)Marketing & Sales Capability Maturity (MSCM)Marketing & Sales Consulting (MSC)Marketing & Sales Tools (MST)Marketing Analytics & Insight (MAI)Marketing Automation & Optimization (MAO)Marketing Capability Management (MCM)Marketing Effectiveness & Metrics (MEM)Marketing Innovation Process (MIP),│ Marketing Intelligence (MI), │ Sales Force Management (MFM), │ Search Engine Optimization (SEO)Supply Chain Management (SCM)Workflow Automation (MA) │

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We support a couple of Enterprise Marketing Management (EMM) Software & Technologies


Enterprise Marketing Management Solutions & Technologies:
| Joomla 3 | Drupal 7 | liveSite | concrete5.6 | Geeklog  | Joomla 2  | Drupal 6  | MODx  | e107  | PHP-Nuke  | phpwcms  | PyroCMS  | seotoaster  | ocPortal  |  WordPressb2evolution  | Croogo  | Anchor CMS  | Chyrp CMS | XOOPS | TextpatternNoah’s Classifieds  | Open Classifieds | Chamilo 1 | Chamilo 3 | Moodle | Feng | Front Accounting |SugarCRM | vtigerCRM | EspoCRM | CubeCart | Magento | OpenCart | OSCommerce | PrestaShop | seotoaster e-commerce | TomatoCart | Zen Cart | ShopSite | AgoraCart |LimeSurvey | MyBB | phpBB | PunBB | Simple Machines Forum | Vanilla Forums | GBook | Lazarus | Dada Mail | phpList | 4images | Coppermine | Gallery | Piwigo | Zenphoto |Mantis | elgg | Oxwall | Pligg | Piwik | Crafty Syntax Live Help | osTicket  | phpFreeChat 1 | X7Chat | phpFreeChat 2 | PhpGedView | phpMyFAQ | ProjectSend | webtrees |Roundcube | DokuWiki | MediaWiki | PmWiki | Tiki Wiki 9 LTS | Tiki Wiki CMS Groupware |
Enterprise Marketing Management (EMM) Technologies in Categories:
Blogs & Website Builders | Classifieds  | Client Management | eCommerce | Education | Forms & Surveys | Forums | Guestbooks | Mailing Lists | Photo Galleries | Project Management | Social Networking | Statistics | Support  & Live Chat | Utilities | Webmail | Wiki |
Further EMM Solutions & Services:
| One-Clicks | Themes & Templates | Professional Services | Logos & Graphics | Plugins & Extensions |

Contact our expert team: info(at)propmi-limited.com
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