STEP 2: MARKETING STRATEGY DEVELOPMENT
For us Marketing Success equal Business Success.
What does Marketing Strategy Consulting help improve Your Brand? How do you get from where you are to where you want to be?
We help you to know where your brand stands in the marketplace and where you want to take your brand. We by PROPMI® Marketing Strategy Consulting try to answer it. We developed innovative and creative solution concept, which leads to transformational marketing strategies, positioning of brands, products, and services, as well as increased market shared, sales, revenues and profits.
PROPMI®-Solutions apply to both B-to-C (business to consumer) and B-to-B (business to business) marketing consulting projects.
Our Marketing Strategy Consulting & Services (MSCS):
There are many elements to marketing strategy consulting (MSC).
- Vision and mission development
- Market segmentation
- Targeting and Positioning Strategy
- Brand & Advertising Strategy
- Innovation strategy (new product and services development)
- Media optimization (HEM, SEO, PPC)
- Customer service strategy
- Sales and channel strategy
Vision & Mission
PROPMI®-MSCS helps companies to develop a marketing vision and mission. What is a marketing vision and mission? Marketing vision is a power statement, that expressing it the means of your business, and has a direct transformational positive impacts of effects of your business value. Companies become what they want to be. Marketing mission is more operationally oriented and focused power statement. It’s a blueprint for directing management and employees in their everyday work towards the achievement of the vision. The vision and mission become the main focus of marketing department and other operating department as well for anyone with a vested interest in the performance of the company.
Market segmentation is a very part of our marketing strategy development process (MSDP). There are many methodes to segment any market. This includes: Geographic, Sinus milieus, Age, Revenus, etc…)
Targeting and positioning strategy
PROPMI® helps companies to develop a compelling positioning, which provides your targeted market with the captive message you want to fix in people’s heads about your product or service. It is the key benefit of our marketing strategy consulting services. A lot of brands do not have a clear positioning, therefore to create a sustainable competitive advantage. PROPMI® can help you to identify the strongest positioning opportunity, what is really important to your targeted market, not what they say is most important.
New Product/Service Development & Pricing
Everyday, marketers face critical decisions about the features, benefits, and pricing of new and established products and services. Therefore employs MSCS Propmi Evaluation Concept Engineering™ to test one hundred (or more) alternative product/service configurations to determine which are the most profitable.
Brand and Advertising Strategy
Our MSCS includes advertising pre- and post-testing as well as captures multiple indicators of advertising performance in a single measure of campaign effectiveness, also known as advertising sales impact.
As part of our MSCS, we offer a powerful sucess-orientated approach to media selection: The Propmi Media Optimization Concept. Our media optimization model creates a financially optimal media plan to reach target audiences most effectively and efficiently.
Customer Service Development
We help to create “highly profitable” customer service programs, designed to balance service requirements and costs in order to retain high-value customers at an attractive price.
Sales & Channel Strategy
We use information about the target market’s purchase process, usage of different channels and understanding of needs/problems/pains to formulate an optimal sales and channel strategy as well as business development strategy and brand growth.
Your benefits (Click here)
Marketing Management Process:
- Step 1: Marketing Auditing
- Step 2: Marketing strategy development
- Step 3: Marketing planning
- Step 4: Marketing implementation
- Step 5: Marketing performance evaluation
- Step 6: Marketing best patterns
- CONSULTING SERVICES
- CRM CONSULTING SERVICES
- BUSINESS CONSULTING SERVICES
- STRATEGY SERVICES
- ANALYTICS SERVICES
- MARKETING CONSULTING
- SALES MANAGEMENT CONSULTING
- STRATEGIC PERFORMANCE MANAGEMENT CONSULTING
- MANAGEMENT CONSULTING
- EVENTS MANAGEMENT SERVICES
- MARKETING AUDITING & ANALYSIS CONSULTING
- MARKETING STRATEGY & DEVELOPMENT CONSULTING
- MARKETING PLANNING CONSULTING
- MARKETING IMPLEMENTATION CONSULTING
- MARKETING PERFORMANCE METRICS AND ANALYSIS CONSULTING
- CRM CONSULTING
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