INTERNATIONAL MARKETING MANAGEMENT
“International Marketing Management (IMM) means identifying needs and wants of customers, providing product and services to give the firm a differential marketing advantage, communicating information about these products and services and distributing and exchanging them internationally through one or a combination of foreign market entry modes” -Fayerweather (1982)
What is behind The Concept Of International Marketing Strategy?:
In today global market, there are few companies that are not affected from the challenges of international marketing, by trends in international market. More open and integrated international markets create opportunities and competitive challenges for firm seeking profitable growth. To succeed in such an environment managers must be flexible and be able to develop and implement dynamic, cost effective and implementable International Marketing Strategy Concept.
What is The Main Objectives Of International Marketing as Process?
- Identify needs and wants of customers in different international markets
- Provide products, services and ideas competitively to satisfy needs and wants of different customer groups
- Communicate information about the products and services; and
- Deliver the products and services internationally using one or a combination of foreign entry modes.
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