Written By: Felix . C. Poudeu on October 10, 2013 Comments Off on Effective lead generation and new business development
Effective lead generation and new business development

Our Independent Lead Generation Consultants support companies to expand business across EA – Europe and Africa, to increase market share, productivity and revenues as well as brand financial growth.

Our lead generation concept (LGC)  is a combination of several elements – See our LG Model below:

Contact Your Professional […]

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Written By: Felix . C. Poudeu on March 15, 2013 Comments Off on Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution
Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

CONTACT YOUR CONSULTING TEAM

Questions:

How do you make IT the […]

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Written By: Felix . C. Poudeu on March 8, 2013 Comments Off on Impacts of resources on competitive advantage and company’s attractiveness on international marketing
Impacts of resources on competitive advantage and company’s attractiveness on international marketing

The company’s resources have significant impacts about enhancing of company’s attractiveness and creating competitive advantages. Therefore, it is a challenge for international companies to allocate resources in effective way, in order to improve marketing performance, to achieve objectives and goals.  We try to answer follow questions.

CONTACT YOUR CONSULTING TEAM

Key Questions:

How does company […]

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Written By: Felix . C. Poudeu on March 6, 2013 Comments Off on Strategic Differentiation And International Marketing Performance
Strategic Differentiation And International Marketing Performance

In the today dynamics and international growing markets it is necessary for international companies to different them self to competitors. Strategic differentiation means providing new customer benefits and focusing on customer value in selected international markets. How can international companies different them self from competitors? To answer this fundamental question I try to illustrate the concept […]

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Written By: Felix . C. Poudeu on March 6, 2013 Comments Off on How Improve International Marketing Performance, Revenues and Brand Financial Growth
How Improve International Marketing Performance, Revenues and Brand Financial Growth

In the today dynamics and international growing markets it is necessary for international companies to improve marketing performance  in order to achieve objectives and goals. Improved performance means finding ways of achieving improved sales, or improved profits/profitability or a combination of both – See graphic below.

Key Questions:

How do companies improve international marketing performance?
How does marketing performance be […]

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Written By: Felix . C. Poudeu on February 22, 2013 Comments Off on What Are The Two Challenges Face From Managers Of International Companies?
What Are The Two Challenges Face From Managers Of International Companies?

What means International Marketing (IM)? 

According to Fayerweather “International Marketing Management (IMM) means identifying needs and wants of customers, providing product and services to give the firm a differential marketing advantage, communicating information about these products and services and distributing and exchanging them internationally through one or a combination of foreign market entry modes” -Fayerweather (1982)

What […]

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Written By: Felix . C. Poudeu on February 15, 2013 Comments Off on How Integration of Technology and Marketing Can Drive Innovation and Improve Revenue.

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

Questions:

 How do you make IT the enabler for marketing to achieve top-line […]

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Written By: Felix . C. Poudeu on February 4, 2013 Comments Off on How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.
How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.

CRM (=Customer Relation-ship Management) is an IT-enabled business strategy with the outcomes to optimize profitability, revenue and customer’ s satisfaction, loyalty and retention by organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes. CRM is a business strategy and is more than just a functional strategy, which touches organization as a whole – Marketing, Sales,  […]

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Written By: Felix . C. Poudeu on February 4, 2013 Comments Off on How generate leads and business opportunities in effective and efficient ways
How generate leads and business opportunities in effective and efficient ways

The concept of lead generation is differing from company to company depending of the industry vertical. The lead generation program is a process based of 7 steps which are connected one to others. Each step should be developed effectively and efficiently, therefore, you need creative and competent people in order to increase your revenues and brand financial growth.

What is […]

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Written By: Felix . C. Poudeu on February 2, 2013 Comments Off on How Commit To Dynamic Process Model and Improve Marketing Performance in International Market?
How Commit To Dynamic Process Model and Improve Marketing Performance in International Market?

In the today dynamics and international growing markets it is necessary for international companies to get Effective Process Model Of International Marketing Strategy  (EPMIMS) on place in order to perform and growth in new international markets in effective ways. Some key questions should be answered in the follow.

Key Questions:

How does marketing performance be improved in […]

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Written By: Felix . C. Poudeu on January 25, 2013 Comments Off on Why is it important to understand International Marketing Environment?

Companies in international markets operate in an environment of opportunities and treats in which it is necessary to develop appropriate international marketing strategies configured to compete with other firms while providing value to customers. However companies respond by developing new products or by adapting existing products to the needs of customers in domestic and international […]

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Written By: Felix . C. Poudeu on January 15, 2013 Comments Off on Understanding of The New Concept of Customer Engagement
Understanding of The New Concept of Customer Engagement

The measurement of customer engagement is a very essential part of the marketing innovation. It helps to gain the stand or diagnose of  customer behavior, customer insight and experience. Therefore, helps by the setting of new customer targeted strategies and tactics, as well as marketing. We try here to answer follow key questions.

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Written By: Felix . C. Poudeu on January 10, 2013 Comments Off on What are Impact Of Technology on Globalization/Trend Toward Global Markets?
What are Impact Of Technology on Globalization/Trend Toward Global Markets?

Globalization, or trend to global markets, means different things to different people. Therefore it is necessary to gain understanding of the word: Globalization. Referring to Kogut “Globalization is a powerful force not just because influential political and economic interest groups, frustrated with national institutions, have made it their war cry …[but]… because it is an […]

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Written By: Felix . C. Poudeu on January 6, 2013 Comments Off on How and Why Measuring Your Consumer Engagement?
How and Why Measuring Your Consumer Engagement?

The measurement of customer engagement is a very essential part of the marketing innovation. It helps to gain the stand or diagnose of  customer behavior, customer insight and experience. Therefore, helps by the setting of new customer targeted strategies and tactics, as well as marketing. We try here to answer follow key questions.

Key Questions:

What are the […]

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Written By: Felix . C. Poudeu on December 24, 2012 Comments Off on How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.
How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.

Metric are a thermometer, a simple but powerful diagnostic tool. Every company, regardless the industry, needs to develop unique metrics, depending on what management expects marketing to deliver.

 

Key Questions:

What should marketing be accountable for?
How can we set objectives for a metrics program that are viewed as fair and valid?
Can we measure how attitudes lead to […]

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