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How does marketing organization become agile when applying information to real-time decision-making?

Written By: Felix . C. Poudeu on November 20, 2012 Comments Off on How does marketing organization become agile when applying information to real-time decision-making?

In the today fast-moving and information-oriented world it is strategic imperative for companies to be able to acquiring, processing, communicating, and applying new knowledge so that it can quickly introduce new solutions to customers.

Key questions:

  • How does Marketing organization become agile when applying information to real-time decision-making?
  • How can the marketing organization increase collaboration and continuous improvement both internally and externally to create value?
  • How does technology capitalize on knowledge to increase top-line growth?
  • what do you need to do to manage information and knowledge across all business functions?

What is the new paradigm of marketing-led-growth?

The New Paradigm Of Marketing-Led-Growth, Managing Knowledge and Information is transformed:

The New Paradigm Of Marketing-Led-Growth

The new marketing main goal is to accelerate the pace of learning, which enables achieve sustainable competitive advantage. The organization can generate new knowledge-processing capabilities as an ongoing activity and this results in capitalization of knowledge.

 

 

What is Managing Information in New Marketing Innovation Concept?

  •  Streaming Marketing Information to Be Agile
  • Collaboration and Continuous Improvement
  • Knowledge and Information as Input: Data, Knowledge, Insights, and Innovation
  • The Role of Technology in Facilitating the Capitalization of Knowledge (creation and discovery, Access, Speedy transfer Sharing, Utilization)

 

Summary:

  • Knowledge Management is a high return on Investment for the innovative company (HROI)
  • To match the pace of change, knowledge and information must be streamed rather than arriving in lumps.
  • Knowledge must be accessible to all, in one place, representing “one truth,”
  • Information sharing is critical to creating value.
  • Measure your return on information

Make Your MSCLS Real

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Diplom Kaufmann BWL/ Master Degree in business administration ABOUT THE EDITOR- FELIX C. POUDEU, HEAD OF MARKETING PERFORMANCE & ENTERPRISE MARKETING MANAGEMENT

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