How Community of practice can drive Open Innovation and New Product Development
In the today 21st century communities of best practices become more and more important for innovation companies like Microsoft, IBM, VMware, BMW, P&G, Unilever. This COP-Strategy becomes a driving force for open innovation and new product development.
- How can communities of practice help spur open innovation?
- How do communities of practice create an agile organizational culture?
- Why is generative change more sustainable than mechanistic change for organizational development?
What are the COP principles to drive open innovation?
Marketing has became a part of the Communities of Practice (COP)’ s movement in developing open innovation through two principles:
- Collaboration and knowledge sharing across organisation: The new marketing is not a departmental function or a specialty within the enterprise. However, it is a core competency driven by collaboration and knowledge sharing across multiple functions and departments.
- Marketing creativity to meet customer needs: Creativity does not depend on special people enjoying aha moments of inspiration. Creativity is the output of a process that frames objectives in terms of meeting customer’s needs and then arrays all available resources against achieving those objectives.
- COPs are powerful strategy for knowledge-based innovation.
- COP links number of people and helps increase interest, skills, experience and knowledge.
- COP is becoming a critical organizational change tool to create growth.
- COPs accelerate the pace of learning and generating new capabilities.
- COPs improve speed of market and scope of innovation and support the engineering of product development process.
- COPs help achieve competitive advantage and create value proposition through high innovation capabilities.
Tags: Business development, Competitive Advantages, consulting, CRM, Customer experiences, Customer Satisfaction & Recovering, Effectiveness, ERP, Marketing, PROPMI, Relationship marketing, ROI, Sales, SCM, SMART, Strategy planning