PROPMI MARKETING & SALES SOFTSKILLS

Strategic Differentiation And International Marketing Performance

admin — Fri, 06 Apr 2012 16:20:57 +0000

In the today dynamics and international growing markets it is necessary for international companies to different them self to competitors. Strategic differentiation means providing new customer benefits and focusing on customer value in selected international markets. How can international companies different them self from competitors? To answer this fundamental question I try to illustrate the concept [...]

How Improve International Marketing Performance, Revenues and Brand Financial Growth

admin — Fri, 06 Apr 2012 16:12:43 +0000

In the today dynamics and international growing markets it is necessary for international companies to improve marketing performance in order to achieve objectives and goals. Improved performance means finding ways of achieving improved sales, or improved profits/profitability or a combination of both – See graphic below.

Key Questions:

How do companies improve international marketing performance? How does marketing performance be [...]

How Improve Marketing Performance & Commit To Dynamic Process Model Of International Marketing

admin — Mon, 02 Apr 2012 19:02:31 +0000

In the today dynamics and international growing markets it is necessary for international companies to get Effective Process Model Of International Marketing Strategy (EPMIMS) on place in order to perform and growth in new international markets in effective ways. Some key questions should be answered in the follow.

Key Questions:

How does marketing performance be improved in [...]

What Are The Two Challenges Face From Managers Of International Companies?

admin — Sat, 31 Mar 2012 21:07:58 +0000

What means International Marketing (IM)?

According to Fayerweather “International Marketing Management (IMM) means identifying needs and wants of customers, providing product and services to give the firm a differential marketing advantage, communicating information about these products and services and distributing and exchanging them internationally through one or a combination of foreign market entry modes” -Fayerweather (1982)

What [...]

What are Impact Of Technology on Globalization/Trend Toward Global Markets?

admin — Sat, 31 Mar 2012 19:36:52 +0000

Globalization, or trend to global markets, means different things to different people. Therefore it is necessary to gain understanding of the word: Globalization. Referring to Kogut “Globalization is a powerful force not just because influential political and economic interest groups, frustrated with national institutions, have made it their war cry …[but]… because it is an [...]

Why Market Fragmentation and Consolidation are Important in International Market

admin — Sat, 31 Mar 2012 16:22:52 +0000
Companies in international markets operate in an environment of opportunities and treats in which it is necessary to develop appropriate international marketing strategies configured to compete with other firms while providing value to customers. However companies respond by developing new products or by adapting existing products to the needs of customers in domestic and international [...]

Why is it important to understand International Marketing Environment?

admin — Sat, 31 Mar 2012 15:52:33 +0000
Companies in international markets operate in an environment of opportunities and treats in which it is necessary to develop appropriate international marketing strategies configured to compete with other firms while providing value to customers. However companies respond by developing new products or by adapting existing products to the needs of customers in domestic and international [...]

How Improve Your Customer Experience Therefore To Create Customer Satisfaction, Retention and Loyalty?

admin — Tue, 06 Mar 2012 15:15:41 +0000

One of the big challenge of companies is to be able to improve their customer experience, therefore, to create customer satisfaction, retention and loyalty in the today competitive growing market.

Every interaction that company has with a customer is a chance or an opportunity to build customer loyalty- or to lose him.

There are some few points [...]

How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.

admin — Fri, 24 Feb 2012 18:20:38 +0000

Metric are a thermometer, a simple but powerful diagnostic tool. Every company, regardless the industry, needs to develop unique metrics, depending on what management expects marketing to deliver.

Key Questions:
What should marketing be accountable for? How can we set objectives for a metrics program that are viewed as fair and valid? Can we measure how attitudes lead to [...]

What are The Five-Stage Process Of Internationalization Of Companies?

admin — Tue, 21 Feb 2012 15:14:58 +0000

In the 21st century one of the challenge of the companies which want to expand internationally is to get the five-stage process of internationalization right.

What are The Five-Stage Process Of Internationalization Of Companies?

Stage1:International Marketing Strategy Scope And Framework
Scope of international marketing strategy Analytical framework for international marketing Stage2: International Marketing Environment Company resources and capabilities Analysis [...]

How does marketing organization become agile when applying information to real-time decision-making?

admin — Sat, 18 Feb 2012 23:54:58 +0000

In the today fast-moving and information-oriented world it is strategic imperative for companies to be able to acquiring, processing, communicating, and applying new knowledge so that it can quickly introduce new solutions to customers.

Key questions:
How does Marketing organization become agile when applying information to real-time decision-making? How can the marketing organization increase collaboration and [...]

How Community of practice can drive Open Innovation and New Product Development

admin — Sat, 18 Feb 2012 19:42:18 +0000

In the today 21st century communities of practice become more and more important for innovation companies like Microsoft, IBM, VMware, BMW, P&G, Unilever. This COP-Strategy becomes a driving force of open Innovation and new product development.

Key Questions:
How can communities of practice help spur open innovation? How do communities of practice create an agile organizational [...]

The Community Of Practice (COP) For Consumer Connection and Open Innovation

admin — Thu, 16 Feb 2012 16:14:48 +0000

The Communities of Practice (COP) for Consumer Connection and Open Innovation:

In the today global village communicate or partnership with consumer or customer become more and more essential to marketing innovation success. However, it is necessary to develop a communities of practice which easily enables to transform the marketing process and capability. Therefore, business [...]

Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution

admin — Wed, 15 Feb 2012 18:36:33 +0000

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

Questions:
How do you make IT the enabler for marketing to achieve top-line [...]

How Integration of Technology and Marketing Can Drive Innovation and Improve Revenue.

admin — Wed, 15 Feb 2012 17:45:29 +0000

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

Questions:
How do you make IT the enabler for marketing to achieve top-line [...]

What Do I Understand Behind The New Concept of Customer Engagement?

admin — Wed, 15 Feb 2012 14:45:25 +0000

The measurement of customer engagement is a very essential part of the marketing innovation. It helps you get the stand or diagnose of your customer behavior and helps you by the setting of new customer targeted strategies and tactics.

Key Questions:
What are the causes and effects of the changed communications paradigm that marketers face? What are the best [...]

How and Why Measuring Your Consumer Engagement?

admin — Mon, 06 Feb 2012 23:53:24 +0000

The measurement of customer engagement is a very essential part of the marketing innovation. It helps you get the stand or diagnose of your customer behavior and helps you by the setting of new customer targeted strategies and tactics.

Key Questions:
What are the causes and effects of the changed communications paradigm that marketers face? What are the best [...]

How Translating Insights Into Innovation For Brand Financial Growth!

admin — Mon, 06 Feb 2012 22:52:22 +0000

Insight is the raw material for Innovation. If you have identified an insight about your customer’s need, it’ s possible that you can meet those needs in a unique and superior way.

Key Questions:
How is innovation guided by insights in a marketing-led process? How does innovation turn an insight into a revenue- and profit generating business action? What [...]

How Achieve Competitive Advantage Through Your Sales Force or Team!

admin — Sat, 04 Feb 2012 18:03:03 +0000

In the twenty-first century’s changing landscape, sales force training creates a competitive advantage in an otherwise commoditized marketplace. Sales force management is a process. For salespeople to be successful, they need training in product, competitor, customer knowledge, and sales skills. Therefore, they need a full support of the sales managers, who must [...]

How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.

admin — Sat, 04 Feb 2012 14:07:22 +0000

CRM (=Customer Relationship Management) is an IT-enabled business strategy, the outcomes of which optimize profitability, revenue and customer satisfaction by organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes. CRM is a business strategy and is more than a functional strategy, which touches organization as a whole – Marketing, Sales, Information [...]

How generate leads and business opportunities in effective and efficient ways

admin — Sat, 04 Feb 2012 12:37:50 +0000

The concept of lead generation is differing from company to company depending of the industry vertical. The lead generation program is a process based of 7 steps which are connected one to others. Each step should be developed effectively and efficiently, therefore, you need creative and competent people in order to increase your revenues and brand financial growth.

What is [...]

How Do You Commit Yourself in Sales

admin — Wed, 01 Feb 2012 23:59:27 +0000

What differs the successful salespeople from not successful it is their degree of commitment. Successful salespeople are committed over 100% to learn the science of selling. Sales is not a religion, but it is a way of life, it should not consume your life, but incorporated into your life.

If your are determined to get to the top in [...]

How overcoming objections, closing sales and build effective follow-up process?

admin — Sat, 28 Jan 2012 13:41:46 +0000

Objections: What are objections? What do you say when the prospect says follow?
„I want to think about it“ „we spent our entire budget, honest!“ „I want to check with two more suppliers“ „I want to buy, but the price is to high“ „I‘m satisfied with my present source“ „I need home office approval“ „I have to talk this over with my …“ [...]

How can you find out the hot button of warning signals?

admin — Thu, 19 Jan 2012 17:27:04 +0000

The hot button is a bridge that can get you from the presentation to the sale! It gives you the signal that the customer or prospect is ready to buy or to move in the step of your sales cycle. (Customer’s readiness, Lead’s maturity, etc…)

Here some ways to to discover a personal and business hot button [...]

How salespeople want to be treated, honestly

admin — Thu, 19 Jan 2012 16:41:27 +0000

Here you can acknowledge how salespeople want to be treated. In the sales environment it is always important to understand salespeople behavior or habit.

Salespeople…
want prospect to return his phone call. want prospect to take his call if they’re in. want prospect to tell him the truth. want prospect to tell him how it’s feeling while I’m presenting. want prospect to give him full [...]