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CRM CONDITIONS & IMPACT OF ORGANISATION

CRM conditions:
The organization and the customers both have sets of conditions to consider when building the relationship, such as wants and needs of both parties;

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  1. Organizations need to make a profit to survive and grow.
  2. Customers want good service, a quality product and an acceptable price.

Good CRM can influence both sets of conditions.

Why do organizations undertake CRM?

CRM is a new concept to many organizations. If it’s new to you, here’s why most forward-thinking organizations devote lot of energy and resources to the set up and management of a CRM capability.

How CRM impacts on the organization:

CRM can have a major impact on an organization through:

  • Shifting the focus from product to customer.
  • Streamlining the offer to what the customer requires, not want the organization can make.
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  • Highlighting competencies required for an effective CRM process.

Some Key factors of Using CRM:

  • Increases customer’s experiences.
  • Improves processes and enable adoption and technology.
  • Enables to gain customer’s information/ insight .
  • Easy measurement of  metric and financial (KPI & ROI).
  • Supports organisational Orientation and project management.

 


Further Links

Source: businessball


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