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WHAT ARE THE BENEFITS OF EFFECTIVE CRM…

BENEFITS OF EFFECTIVE CRM

BENEFITS OF EFFECTIVE CRM

What are the benefits of effective CRM? This question is very valuable to be  answered in order to build a successfull CRM. There are significant business benefits which accrue from an effective, integrated Customer Relationship Management approach.

These include:

  • reduced costs, because the right things are being done (ie., effective and efficient operation).
  • increased customer satisfaction, retention and loyalty, because they are getting exactly what they want (ie., exceeding expectations).
  • ensuring that the focus of the organization is external
  • growth in numbers of customers and improving brand financial growth.
  • maximisation of opportunities and sales pipeline (eg., increased services, referrals, etc.).
  • increased access to a source of market and competitor information.
  • highlighting poor operational processes.
  • long term profitability and sustainability

Forward thinking organizations understand the vital need to maintain a strategic focus on CRM and to resource and manage it appropriately.

 

 

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Further Links

Source: businessball


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