HOME » HOW CRM CONTRIBUTES TO MANAGE CUSTOMERS TO MEET CUSTOMER’S EXPECTATIONS.

HOW CRM CONTRIBUTES TO MANAGE CUSTOMERS TO MEET CUSTOMER’S EXPECTATIONS.

Why manage customers? What do customers want?  Those questions want any Marketing manager, CMO, Customer Relationship Manager, etc.. answer.

What do customers want?

Most obviously, and this is the extent of many suppliers’ perceptions, customers want cost-effective products or services that deliver required benefits to them. (Benefits are what the products or services do for the customers.) Note that any single product or service can deliver different benefits to different customers. It’s important to look at things from the customer’s perspective even at this level.More significantly however, customers want to have their needs satisfied. Customers’ needs are distinctly different to and far broader than a product or service, and the features and benefits encompassed.

Building Your Winning Sales Force

Building Your Winning Sales Force

Customers’ needs generally extend to issues far beyond the suppliers’ proposition, and will often include the buying-selling process (prior to providing anything), the way that communications are handled, and the nature of the customer-supplier relationship.Modern CRM theory refers to the idea of ‘integrating the customer’. This new way of looking at the business involves integrating the customer (more precisely the customer’s relevant people and processes) into all aspects of the supplier’s business, and vice versa. This implies a relationship that is deeper and wider than the traditional ‘arms-length’ supplier-customer relationship. The traditional approach to customer relationships was based on a simple transaction or trade, and little more. Perhaps there would be only a single point of contact between one person on each side. All communication and dealings would be between these two people, even if the customers’ organization contained many staff, departments, and functional requirements (distribution, sales, quality, finance, etc).

The modern approach to customer relationship management is based on satisfying all of the needs – people, systems, processes, etc – across the customer’s organization, such as might be affected and benefited by the particular supply.

Why manage customers?

Customers are the usual source of income for an organization. (If not then they will certainly leverage your income, as in the case of readers of a free publication which is funded by advertising. As such there are two types of customers: the readers and the advertisers).

CONTACT YOUR PROFESSIONAL CONSULTING TEAM

CONTACT YOUR PROFESSIONAL CONSULTING TEAM

Customers are also an exceptional source of information – information which is vital to enable a business to succeed; ie., giving customers what they want.

Managing customers entails:

  • knowing what customers want and need – which enables you to focus your production and service efforts
  • knowing which products or customers have most growth potential – which enables you to focus on developing highest potential
  • knowing which products or customers are most or least profitable – which enables you to focus on maximising profit
  • knowing which customers will be advocates and supporters – which enables you to provide references, case studies, and to safely test new products and services

 

Do you have some inquiry? Are you interested for consulting? Do you need support for your marketing & sales team? PLEASE FILL THE INQUIRY FORM!!

 

Further Links

Source: businessball


Make Your MSCLS Real

Furthers Services:│CONSULTING CRM BUSINESS STRATEGY ANALYTICS & METRICS MARKETING MANAGEMENTSALES MANAGEMENT STRATEGIC PERFORMANCE MANAGEMENT (SPM)MANAGEMENT EVENTS MANAGEMENT MARKETING AUDITING & ANALYSIS (MAA) MARKETING STRATEGY & DEVELOPMENT (MSD) MARKETING PLANNING MARKETING IMPLEMENTATIONMARKETING PERFORMANCE METRICS (MPM)CONSULTINGCRM STRATEGYANALYTICSWORKSHOPSSEMINARSCONFERENCESTRAININGCOACHINGPUBLICATIONS
Click On The Links And Read    
Furthers TerminologiesHome »│ Brand Management (BM)Business Intelligence (BI)Change Management (CM)CRM Adoption & CapabilityEnterprise Resources Planning (ERP)Marketing & Advertising (MAd)Marketing & Sales Automation (MSA)Marketing & Sales Capability Maturity (MSCM)Marketing & Sales Consulting (MSC)Marketing & Sales Tools (MST)Marketing Analytics & Insight (MAI)Marketing Automation & Optimization (MAO)Marketing Capability Management (MCM)Marketing Effectiveness & Metrics (MEM)Marketing Innovation Process (MIP),│ Marketing Intelligence (MI), │ Sales Force Management (MFM), │ Search Engine Optimization (SEO)Supply Chain Management (SCM)Workflow Automation (MA) │

1&1 Profiseller


We support a couple of Enterprise Marketing Management (EMM) Software & Technologies


Enterprise Marketing Management Solutions & Technologies:
| Joomla 3 | Drupal 7 | liveSite | concrete5.6 | Geeklog  | Joomla 2  | Drupal 6  | MODx  | e107  | PHP-Nuke  | phpwcms  | PyroCMS  | seotoaster  | ocPortal  |  WordPressb2evolution  | Croogo  | Anchor CMS  | Chyrp CMS | XOOPS | TextpatternNoah’s Classifieds  | Open Classifieds | Chamilo 1 | Chamilo 3 | Moodle | Feng | Front Accounting |SugarCRM | vtigerCRM | EspoCRM | CubeCart | Magento | OpenCart | OSCommerce | PrestaShop | seotoaster e-commerce | TomatoCart | Zen Cart | ShopSite | AgoraCart |LimeSurvey | MyBB | phpBB | PunBB | Simple Machines Forum | Vanilla Forums | GBook | Lazarus | Dada Mail | phpList | 4images | Coppermine | Gallery | Piwigo | Zenphoto |Mantis | elgg | Oxwall | Pligg | Piwik | Crafty Syntax Live Help | osTicket  | phpFreeChat 1 | X7Chat | phpFreeChat 2 | PhpGedView | phpMyFAQ | ProjectSend | webtrees |Roundcube | DokuWiki | MediaWiki | PmWiki | Tiki Wiki 9 LTS | Tiki Wiki CMS Groupware |
Enterprise Marketing Management (EMM) Technologies in Categories:
Blogs & Website Builders | Classifieds  | Client Management | eCommerce | Education | Forms & Surveys | Forums | Guestbooks | Mailing Lists | Photo Galleries | Project Management | Social Networking | Statistics | Support  & Live Chat | Utilities | Webmail | Wiki |
Further EMM Solutions & Services:
| One-Clicks | Themes & Templates | Professional Services | Logos & Graphics | Plugins & Extensions |

Contact our expert team: info(at)propmi-limited.com
  2012-2015© WELCOME TO THE PROPMI BLOG, | Developed by MEDIACOM CONSULTING | PROMEDIACOM CONSULTING | PROPMI CONSULTING | IMPRESSUM. | PROMARCOM CONSULTING | PERSONAL MARKETING & INNOVATION. | PERSONAL RECRUITMENT CONSULTING. | PRO-IT-CONSULTING. | MARKETPLACE. | INQUIRY FORM | Adresse: Postfach 42 01 74, 34070 Kassel/Germany | SteuerNr.: 26 857 33230 | Ust-IdNR.: DE291073337 | Zuständige Behörde: Amtsgericht Kassel | | 1&1-ProfiSeller. | All rights reserved.
EnglishFrançaisDeutsch