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Written By: Felix . C. Poudeu on March 15, 2013 Comments Off on Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution
Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

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Questions:

How do you make IT the […]

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Written By: Felix . C. Poudeu on March 6, 2013 Comments Off on Strategic Differentiation And International Marketing Performance
Strategic Differentiation And International Marketing Performance

In the today dynamics and international growing markets it is necessary for international companies to different them self to competitors. Strategic differentiation means providing new customer benefits and focusing on customer value in selected international markets. How can international companies different them self from competitors? To answer this fundamental question I try to illustrate the concept […]

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Written By: Felix . C. Poudeu on March 6, 2013 Comments Off on How Improve International Marketing Performance, Revenues and Brand Financial Growth
How Improve International Marketing Performance, Revenues and Brand Financial Growth

In the today dynamics and international growing markets it is necessary for international companies to improve marketing performance  in order to achieve objectives and goals. Improved performance means finding ways of achieving improved sales, or improved profits/profitability or a combination of both – See graphic below.

Key Questions:

How do companies improve international marketing performance?
How does marketing performance be […]

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Written By: Felix . C. Poudeu on February 22, 2013 Comments Off on What Are The Two Challenges Face From Managers Of International Companies?
What Are The Two Challenges Face From Managers Of International Companies?

What means International Marketing (IM)? 

According to Fayerweather “International Marketing Management (IMM) means identifying needs and wants of customers, providing product and services to give the firm a differential marketing advantage, communicating information about these products and services and distributing and exchanging them internationally through one or a combination of foreign market entry modes” -Fayerweather (1982)

What […]

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Written By: Felix . C. Poudeu on February 15, 2013 Comments Off on How Integration of Technology and Marketing Can Drive Innovation and Improve Revenue.

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

Questions:

 How do you make IT the enabler for marketing to achieve top-line […]

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Written By: Felix . C. Poudeu on February 2, 2013 Comments Off on How Commit To Dynamic Process Model and Improve Marketing Performance in International Market?
How Commit To Dynamic Process Model and Improve Marketing Performance in International Market?

In the today dynamics and international growing markets it is necessary for international companies to get Effective Process Model Of International Marketing Strategy  (EPMIMS) on place in order to perform and growth in new international markets in effective ways. Some key questions should be answered in the follow.

Key Questions:

How does marketing performance be improved in […]

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Written By: Felix . C. Poudeu on January 25, 2013 Comments Off on Why is it important to understand International Marketing Environment?

Companies in international markets operate in an environment of opportunities and treats in which it is necessary to develop appropriate international marketing strategies configured to compete with other firms while providing value to customers. However companies respond by developing new products or by adapting existing products to the needs of customers in domestic and international […]

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Written By: Felix . C. Poudeu on January 15, 2013 Comments Off on Understanding of The New Concept of Customer Engagement
Understanding of The New Concept of Customer Engagement

The measurement of customer engagement is a very essential part of the marketing innovation. It helps to gain the stand or diagnose of  customer behavior, customer insight and experience. Therefore, helps by the setting of new customer targeted strategies and tactics, as well as marketing. We try here to answer follow key questions.

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Written By: Felix . C. Poudeu on December 6, 2012 Comments Off on How Improve Your Customer Experience Therefore To Create Customer Satisfaction, Retention and Loyalty?

One of the big challenge of companies is to be able to improve their customer experience, therefore, to create customer satisfaction, retention and loyalty in the today competitive growing market. Every interaction that company has with customers is a chance or an opportunity to build customer satisfaction, retention and loyalty- or to lose him.

 

Effective CRM Integration Model:

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Written By: Felix . C. Poudeu on November 21, 2012 Comments Off on What are The Five-Stage Process Of Internationalization Of Companies?
What are The  Five-Stage Process Of Internationalization Of Companies?

In the 21st century one of the challenge of the companies which want to expand internationally is to get the five-stage process of  internationalization right.

What are The  Five-Stage Process Of Internationalization Of Companies?

Stage1:International Marketing Strategy Scope And Framework

Scope of international marketing strategy
Analytical framework for international marketing

Stage2: International Marketing Environment

Company resources and capabilities
Analysis […]

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Written By: Felix . C. Poudeu on November 20, 2012 Comments Off on How does marketing organization become agile when applying information to real-time decision-making?
How does marketing organization become agile when applying information to real-time decision-making?

In the today fast-moving and information-oriented world it is strategic imperative for companies to be able to acquiring, processing, communicating, and applying new knowledge so that it can quickly introduce new solutions to customers.

Key questions:

How does Marketing organization become agile when applying information to real-time decision-making?
How can the marketing organization increase collaboration and […]

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Written By: Felix . C. Poudeu on October 25, 2012 Comments Off on The Community Of Practice (COP) For Consumer Connection and Open Innovation

Key Questions:

How Can Communities of Practice Improve Internal and External Communication?
Can communities of practice (COP) improve product development and speed to market?
Why is a corporate culture change necessary to make communities of practice effective?
Can communities of practice facilitate the organizational culture change necessary for rapid innovation?

The Communities of Practice (COP) for Consumer […]

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Written By: Felix . C. Poudeu on October 18, 2012 Comments Off on How Community of practice can drive Open Innovation and New Product Development
How Community of practice can drive Open Innovation and New Product Development

In the today 21st century communities of best practices become more and more important for innovation companies like Microsoft, IBM, VMware, BMW, P&G, Unilever. This COP-Strategy becomes a driving force for open innovation and new product development.

Key Questions:

How can communities of practice help spur open innovation?
How do communities of practice create an […]

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Written By: Felix . C. Poudeu on June 19, 2012 Comments Off on How build a climate of agreement with your customer and encourage him to continue to express his or her thoughts

The rhetorical questions help build a climate of agreement with your customer and  encourage him to continue to express his or her thoughts, ideas, and feelings, and keep the flow of conversation going.

What are rhetorical questions? some example below:

Isn’t that the truth?
It sounds like we are in agreement, doesn’t it?
What do you think?
That’s a […]

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Written By: Felix . C. Poudeu on March 31, 2012 Comments Off on Why Market Fragmentation and Consolidation are Important in International Market

Companies in international markets operate in an environment of opportunities and treats in which it is necessary to develop appropriate international marketing strategies configured to compete with other firms while providing value to customers. However companies respond by developing new products or by adapting existing products to the needs of customers in domestic and international […]

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