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Written By: Felix . C. Poudeu on March 15, 2013 Comments Off on Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution
Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

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Questions:

How do you make IT the […]

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Written By: Felix . C. Poudeu on March 8, 2013 Comments Off on Impacts of resources on competitive advantage and company’s attractiveness on international marketing
Impacts of resources on competitive advantage and company’s attractiveness on international marketing

The company’s resources have significant impacts about enhancing of company’s attractiveness and creating competitive advantages. Therefore, it is a challenge for international companies to allocate resources in effective way, in order to improve marketing performance, to achieve objectives and goals.  We try to answer follow questions.

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Key Questions:

How does company […]

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Written By: Felix . C. Poudeu on March 6, 2013 Comments Off on Strategic Differentiation And International Marketing Performance
Strategic Differentiation And International Marketing Performance

In the today dynamics and international growing markets it is necessary for international companies to different them self to competitors. Strategic differentiation means providing new customer benefits and focusing on customer value in selected international markets. How can international companies different them self from competitors? To answer this fundamental question I try to illustrate the concept […]

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Written By: Felix . C. Poudeu on March 6, 2013 Comments Off on How Improve International Marketing Performance, Revenues and Brand Financial Growth
How Improve International Marketing Performance, Revenues and Brand Financial Growth

In the today dynamics and international growing markets it is necessary for international companies to improve marketing performance  in order to achieve objectives and goals. Improved performance means finding ways of achieving improved sales, or improved profits/profitability or a combination of both – See graphic below.

Key Questions:

How do companies improve international marketing performance?
How does marketing performance be […]

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Written By: Felix . C. Poudeu on February 15, 2013 Comments Off on How Integration of Technology and Marketing Can Drive Innovation and Improve Revenue.

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

Questions:

 How do you make IT the enabler for marketing to achieve top-line […]

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Written By: Felix . C. Poudeu on February 4, 2013 Comments Off on How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.
How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.

CRM (=Customer Relation-ship Management) is an IT-enabled business strategy with the outcomes to optimize profitability, revenue and customer’ s satisfaction, loyalty and retention by organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes. CRM is a business strategy and is more than just a functional strategy, which touches organization as a whole – Marketing, Sales,  […]

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Written By: Felix . C. Poudeu on February 4, 2013 Comments Off on How generate leads and business opportunities in effective and efficient ways
How generate leads and business opportunities in effective and efficient ways

The concept of lead generation is differing from company to company depending of the industry vertical. The lead generation program is a process based of 7 steps which are connected one to others. Each step should be developed effectively and efficiently, therefore, you need creative and competent people in order to increase your revenues and brand financial growth.

What is […]

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Written By: Felix . C. Poudeu on February 2, 2013 Comments Off on How Commit To Dynamic Process Model and Improve Marketing Performance in International Market?
How Commit To Dynamic Process Model and Improve Marketing Performance in International Market?

In the today dynamics and international growing markets it is necessary for international companies to get Effective Process Model Of International Marketing Strategy  (EPMIMS) on place in order to perform and growth in new international markets in effective ways. Some key questions should be answered in the follow.

Key Questions:

How does marketing performance be improved in […]

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Written By: Felix . C. Poudeu on January 25, 2013 Comments Off on Why is it important to understand International Marketing Environment?

Companies in international markets operate in an environment of opportunities and treats in which it is necessary to develop appropriate international marketing strategies configured to compete with other firms while providing value to customers. However companies respond by developing new products or by adapting existing products to the needs of customers in domestic and international […]

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Written By: Felix . C. Poudeu on January 10, 2013 Comments Off on What are Impact Of Technology on Globalization/Trend Toward Global Markets?
What are Impact Of Technology on Globalization/Trend Toward Global Markets?

Globalization, or trend to global markets, means different things to different people. Therefore it is necessary to gain understanding of the word: Globalization. Referring to Kogut “Globalization is a powerful force not just because influential political and economic interest groups, frustrated with national institutions, have made it their war cry …[but]… because it is an […]

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Written By: Felix . C. Poudeu on December 24, 2012 Comments Off on How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.
How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.

Metric are a thermometer, a simple but powerful diagnostic tool. Every company, regardless the industry, needs to develop unique metrics, depending on what management expects marketing to deliver.

 

Key Questions:

What should marketing be accountable for?
How can we set objectives for a metrics program that are viewed as fair and valid?
Can we measure how attitudes lead to […]

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Written By: Felix . C. Poudeu on December 6, 2012 Comments Off on How Improve Your Customer Experience Therefore To Create Customer Satisfaction, Retention and Loyalty?

One of the big challenge of companies is to be able to improve their customer experience, therefore, to create customer satisfaction, retention and loyalty in the today competitive growing market. Every interaction that company has with customers is a chance or an opportunity to build customer satisfaction, retention and loyalty- or to lose him.

 

Effective CRM Integration Model:

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Written By: Felix . C. Poudeu on November 20, 2012 Comments Off on How does marketing organization become agile when applying information to real-time decision-making?
How does marketing organization become agile when applying information to real-time decision-making?

In the today fast-moving and information-oriented world it is strategic imperative for companies to be able to acquiring, processing, communicating, and applying new knowledge so that it can quickly introduce new solutions to customers.

Key questions:

How does Marketing organization become agile when applying information to real-time decision-making?
How can the marketing organization increase collaboration and […]

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Written By: Felix . C. Poudeu on November 4, 2012 Comments Off on How Achieve Competitive Advantage Through Your Sales Force or Team!
How Achieve Competitive Advantage Through Your Sales Force or Team!

In the twenty-first century’s changing landscape, sales force training creates a competitive advantage in an otherwise commoditized marketplace. Sales force management is a process. For salespeople to be successful, they need training in product, competitor, customer knowledge, and sales skills. Therefore, they need a full support of the sales managers, who must […]

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Written By: Felix . C. Poudeu on September 28, 2012 Comments Off on How overcoming objections, closing sales and build effective follow-up process?

Objections: What are objections? What do you say when the prospect says follow?

„I want to think about it“
 „we spent our entire budget, honest!“
„I want to check with two more suppliers“
„I want to buy, but the price is to high“
„I‘m satisfied with my present source“
„I need home office approval“
„I have to talk this over with my …“ […]

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