Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.
Questions:
How do you make IT the enabler for marketing to achieve top-line [...]
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In the today dynamics and international growing markets it is necessary for international companies to improve marketing performance in order to achieve objectives and goals. Improved performance means finding ways of achieving improved sales, or improved profits/profitability or a combination of both – See graphic below.
Key Questions:
How do companies improve international marketing performance?
How does marketing performance be [...]
What means International Marketing (IM)?
According to Fayerweather “International Marketing Management (IMM) means identifying needs and wants of customers, providing product and services to give the firm a differential marketing advantage, communicating information about these products and services and distributing and exchanging them internationally through one or a combination of foreign market entry modes” -Fayerweather (1982)
What [...]
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The concept of lead generation is differing from company to company depending of the industry vertical. The lead generation program is a process based of 7 steps which are connected one to others. Each step should be developed effectively and efficiently, therefore, you need creative and competent people in order to increase your revenues and brand financial growth.
What is [...]
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The measurement of customer engagement is a very essential part of the marketing innovation. It helps you get the stand or diagnose of your customer behavior and helps you by the setting of new customer targeted strategies and tactics.
Key Questions:
What are the causes and effects of the changed communications paradigm that marketers face?
What are the best [...]
Insight is the raw material for Innovation. If you have identified an insight about your customer’s need, it’ s possible that you can meet those needs in a unique and superior way.
Key Questions:
How is innovation guided by insights in a marketing-led process?
How does innovation turn an insight into a revenue- and profit generating business action?
What [...]
Key Questions:
How Can Communities of Practice Improve Internal and External Communication?
Can communities of practice (COP) improve product development and speed to market?
Why is a corporate culture change necessary to make communities of practice effective?
Can communities of practice facilitate the organizational culture change necessary for rapid innovation?
The Communities of Practice (COP) for Consumer [...]
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In the today 21st century communities of best practices become more and more important for innovation companies like Microsoft, IBM, VMware, BMW, P&G, Unilever. This COP-Strategy becomes a driving force for open innovation and new product development.
Key Questions:
How can communities of practice help spur open innovation?
How do communities of practice create an [...]
