In the today dynamics and international growing markets it is necessary for international companies to different them self to competitors. Strategic differentiation means providing new customer benefits and focusing on customer value in selected international markets. How can international companies different them self from competitors? To answer this fundamental question I try to illustrate the concept [...]
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The concept of lead generation is differing from company to company depending of the industry vertical. The lead generation program is a process based of 7 steps which are connected one to others. Each step should be developed effectively and efficiently, therefore, you need creative and competent people in order to increase your revenues and brand financial growth.
What is [...]
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The measurement of customer engagement is a very essential part of the marketing innovation. It helps you get the stand or diagnose of your customer behavior and helps you by the setting of new customer targeted strategies and tactics.
Key Questions:
What are the causes and effects of the changed communications paradigm that marketers face?
What are the best [...]
One of the big challenge of companies is to be able to improve their customer experience, therefore, to create customer satisfaction, retention and loyalty in the today competitive growing market. Every interaction that company has with customers is a chance or an opportunity to build customer satisfaction, retention and loyalty- or to lose him.
Effective CRM Integration Model:
Key Questions:
How Can Communities of Practice Improve Internal and External Communication?
Can communities of practice (COP) improve product development and speed to market?
Why is a corporate culture change necessary to make communities of practice effective?
Can communities of practice facilitate the organizational culture change necessary for rapid innovation?
The Communities of Practice (COP) for Consumer [...]
more→In the same way that a doctor asks diagnostic questions to identify the real causes behind a patient’s symptoms, the professional salesperson asks probing questions to identify the real needs behind the customer’s wants and motivations.
You mentioned that you are interested in “higher quality.” What exactly do you mean by that?
You told me earlier [...]
In the same way that a doctor asks diagnostic questions to identify the real causes behind a patient’s symptoms, the professional salesperson asks probing questions to identify the real needs behind the customer’s wants and motivations.
How much is this problem costing you now?
What would be the consequences of not making this investment?
What would happen [...]
You can open the conversation with prospects in different ways, it is always important to know which type of person – DM or other you are speaking to. Build rapport is very important in the sales conversation. If you can’t build rapport you can sales …
Let me begin by saying that I really appreciate your interest [...]
more→You can open the conversation with prospects in different ways, it is always important to know which type of person – DM or other you are speaking to.
The reason for my call is to help you with your _______ needs. Am I right in assuming that this is an area with potential for improvement?
My purpose [...]
You can open the conversation with prospects in different ways, it is always important to know which type of person – DM or other you are speaking to: Opening with benefits is the most powerful.
How would you like to save $2500 each month in maintenance costs?
Would you like to know about a computer system that [...]
Power questions:
Why invest for workshops, trainings in Marketing and Sales?
What are the challenges of marketing and sales performance?
How do you create a competitive advantage?
The Challenge:
The challenges of outperformer’s marketers and salespeople with successful sales skills are not about selling in the today’s competitive, oligopoly growing market, but about how they can create a high customer’s experience. [...]
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