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Written By: Felix . C. Poudeu on March 15, 2013 Comments Off on Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution
Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

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Questions:

How do you make IT the […]

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Written By: Felix . C. Poudeu on March 8, 2013 Comments Off on Impacts of resources on competitive advantage and company’s attractiveness on international marketing
Impacts of resources on competitive advantage and company’s attractiveness on international marketing

The company’s resources have significant impacts about enhancing of company’s attractiveness and creating competitive advantages. Therefore, it is a challenge for international companies to allocate resources in effective way, in order to improve marketing performance, to achieve objectives and goals.  We try to answer follow questions.

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Key Questions:

How does company […]

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Written By: Felix . C. Poudeu on March 6, 2013 Comments Off on How Improve International Marketing Performance, Revenues and Brand Financial Growth
How Improve International Marketing Performance, Revenues and Brand Financial Growth

In the today dynamics and international growing markets it is necessary for international companies to improve marketing performance  in order to achieve objectives and goals. Improved performance means finding ways of achieving improved sales, or improved profits/profitability or a combination of both – See graphic below.

Key Questions:

How do companies improve international marketing performance?
How does marketing performance be […]

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Written By: Felix . C. Poudeu on February 15, 2013 Comments Off on How Integration of Technology and Marketing Can Drive Innovation and Improve Revenue.

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

Questions:

 How do you make IT the enabler for marketing to achieve top-line […]

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Written By: Felix . C. Poudeu on February 2, 2013 Comments Off on How Commit To Dynamic Process Model and Improve Marketing Performance in International Market?
How Commit To Dynamic Process Model and Improve Marketing Performance in International Market?

In the today dynamics and international growing markets it is necessary for international companies to get Effective Process Model Of International Marketing Strategy  (EPMIMS) on place in order to perform and growth in new international markets in effective ways. Some key questions should be answered in the follow.

Key Questions:

How does marketing performance be improved in […]

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Written By: Felix . C. Poudeu on December 24, 2012 Comments Off on How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.
How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.

Metric are a thermometer, a simple but powerful diagnostic tool. Every company, regardless the industry, needs to develop unique metrics, depending on what management expects marketing to deliver.

 

Key Questions:

What should marketing be accountable for?
How can we set objectives for a metrics program that are viewed as fair and valid?
Can we measure how attitudes lead to […]

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Written By: Felix . C. Poudeu on November 21, 2012 Comments Off on What are The Five-Stage Process Of Internationalization Of Companies?
What are The  Five-Stage Process Of Internationalization Of Companies?

In the 21st century one of the challenge of the companies which want to expand internationally is to get the five-stage process of  internationalization right.

What are The  Five-Stage Process Of Internationalization Of Companies?

Stage1:International Marketing Strategy Scope And Framework

Scope of international marketing strategy
Analytical framework for international marketing

Stage2: International Marketing Environment

Company resources and capabilities
Analysis […]

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Written By: Felix . C. Poudeu on November 20, 2012 Comments Off on How does marketing organization become agile when applying information to real-time decision-making?
How does marketing organization become agile when applying information to real-time decision-making?

In the today fast-moving and information-oriented world it is strategic imperative for companies to be able to acquiring, processing, communicating, and applying new knowledge so that it can quickly introduce new solutions to customers.

Key questions:

How does Marketing organization become agile when applying information to real-time decision-making?
How can the marketing organization increase collaboration and […]

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Written By: Felix . C. Poudeu on October 25, 2012 Comments Off on The Community Of Practice (COP) For Consumer Connection and Open Innovation

Key Questions:

How Can Communities of Practice Improve Internal and External Communication?
Can communities of practice (COP) improve product development and speed to market?
Why is a corporate culture change necessary to make communities of practice effective?
Can communities of practice facilitate the organizational culture change necessary for rapid innovation?

The Communities of Practice (COP) for Consumer […]

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Written By: Felix . C. Poudeu on October 18, 2012 Comments Off on How Community of practice can drive Open Innovation and New Product Development
How Community of practice can drive Open Innovation and New Product Development

In the today 21st century communities of best practices become more and more important for innovation companies like Microsoft, IBM, VMware, BMW, P&G, Unilever. This COP-Strategy becomes a driving force for open innovation and new product development.

Key Questions:

How can communities of practice help spur open innovation?
How do communities of practice create an […]

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Written By: Felix . C. Poudeu on June 19, 2012 Comments Off on How lets your customer know that you are listening and gaining customer commitment?

The rephrasing or paraphrasing question is a must in every sales call. This questioning technique lets your customer know you are listening.

What are rephrasing questions?

You are confused? About what?
Does that mean this is a committee decision? Who is on the committee? What are their phone numbers?
This sounds very important! Can we cover it […]

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Written By: Felix . C. Poudeu on June 19, 2012 Comments Off on How get an accurate picture of what your customer likes and dislikes about your product or service?

Pro-and-con questions help you get an accurate picture of what your customer likes and dislikes about your product or service.

What are Pro-and-con questions? See some example below:

If you could get more of anything we offer, what would that be? Why? If you could get less of anything we offer, what would that be? […]

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Written By: Felix . C. Poudeu on May 14, 2012 Comments Off on What are The Top Quality of CRM Software Solution?
What are The Top Quality of CRM Software Solution?

What Is CRM?

Definition of CRM according to  DestinationCRM.com, –“Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy”. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one holistic view […]

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Written By: Felix . C. Poudeu on March 31, 2012 Comments Off on Why Market Fragmentation and Consolidation are Important in International Market

Companies in international markets operate in an environment of opportunities and treats in which it is necessary to develop appropriate international marketing strategies configured to compete with other firms while providing value to customers. However companies respond by developing new products or by adapting existing products to the needs of customers in domestic and international […]

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