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Written By: Felix . C. Poudeu on March 15, 2013 Comments Off on Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution
Integrated Enterprise Marketing Management (EMM) Solution: End–To–End Solution

Today technology is transforming marketing. In the 21 century it is emerging that the investment in integration of IT & marketing can generate big returns by powering brand-building techniques to drive top-line growth in new ways. However implementing this vision is a huge challenge.

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Questions:

How do you make IT the […]

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Written By: Felix . C. Poudeu on February 22, 2013 Comments Off on What Are The Two Challenges Face From Managers Of International Companies?
What Are The Two Challenges Face From Managers Of International Companies?

What means International Marketing (IM)? 

According to Fayerweather “International Marketing Management (IMM) means identifying needs and wants of customers, providing product and services to give the firm a differential marketing advantage, communicating information about these products and services and distributing and exchanging them internationally through one or a combination of foreign market entry modes” -Fayerweather (1982)

What […]

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Written By: Felix . C. Poudeu on February 4, 2013 Comments Off on How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.
How Perform Customer Satisfaction, Retention And Loyalty In To Organization And Create Business Financial Grow And Business Sustainability.

CRM (=Customer Relation-ship Management) is an IT-enabled business strategy with the outcomes to optimize profitability, revenue and customer’ s satisfaction, loyalty and retention by organizing around customer segments, fostering customer-satisfying behaviors and implementing customer-centric processes. CRM is a business strategy and is more than just a functional strategy, which touches organization as a whole – Marketing, Sales,  […]

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Written By: Felix . C. Poudeu on February 4, 2013 Comments Off on How generate leads and business opportunities in effective and efficient ways
How generate leads and business opportunities in effective and efficient ways

The concept of lead generation is differing from company to company depending of the industry vertical. The lead generation program is a process based of 7 steps which are connected one to others. Each step should be developed effectively and efficiently, therefore, you need creative and competent people in order to increase your revenues and brand financial growth.

What is […]

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Written By: Felix . C. Poudeu on January 25, 2013 Comments Off on Why is it important to understand International Marketing Environment?

Companies in international markets operate in an environment of opportunities and treats in which it is necessary to develop appropriate international marketing strategies configured to compete with other firms while providing value to customers. However companies respond by developing new products or by adapting existing products to the needs of customers in domestic and international […]

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Written By: Felix . C. Poudeu on January 15, 2013 Comments Off on Understanding of The New Concept of Customer Engagement
Understanding of The New Concept of Customer Engagement

The measurement of customer engagement is a very essential part of the marketing innovation. It helps to gain the stand or diagnose of  customer behavior, customer insight and experience. Therefore, helps by the setting of new customer targeted strategies and tactics, as well as marketing. We try here to answer follow key questions.

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Written By: Felix . C. Poudeu on January 10, 2013 Comments Off on What are Impact Of Technology on Globalization/Trend Toward Global Markets?
What are Impact Of Technology on Globalization/Trend Toward Global Markets?

Globalization, or trend to global markets, means different things to different people. Therefore it is necessary to gain understanding of the word: Globalization. Referring to Kogut “Globalization is a powerful force not just because influential political and economic interest groups, frustrated with national institutions, have made it their war cry …[but]… because it is an […]

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Written By: Felix . C. Poudeu on January 6, 2013 Comments Off on How and Why Measuring Your Consumer Engagement?
How and Why Measuring Your Consumer Engagement?

The measurement of customer engagement is a very essential part of the marketing innovation. It helps to gain the stand or diagnose of  customer behavior, customer insight and experience. Therefore, helps by the setting of new customer targeted strategies and tactics, as well as marketing. We try here to answer follow key questions.

Key Questions:

What are the […]

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Written By: Felix . C. Poudeu on December 24, 2012 Comments Off on How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.
How Metric and Building The Culture Of Accountability Can Help by The Continuous Improvement Your Business.

Metric are a thermometer, a simple but powerful diagnostic tool. Every company, regardless the industry, needs to develop unique metrics, depending on what management expects marketing to deliver.

 

Key Questions:

What should marketing be accountable for?
How can we set objectives for a metrics program that are viewed as fair and valid?
Can we measure how attitudes lead to […]

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Written By: Felix . C. Poudeu on December 6, 2012 Comments Off on How Translating Insights Into Innovation For Brand Financial Growth!
How Translating Insights Into Innovation For Brand Financial Growth!

Insight is the raw material for Innovation. If you have identified an insight about your customer’s need, it’ s possible that you can meet those needs in a unique and superior way.

Key Questions:

How is innovation guided by insights in a marketing-led process?
How does innovation turn an insight into a revenue- and profit generating business action?
What […]

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Written By: Felix . C. Poudeu on November 20, 2012 Comments Off on How does marketing organization become agile when applying information to real-time decision-making?
How does marketing organization become agile when applying information to real-time decision-making?

In the today fast-moving and information-oriented world it is strategic imperative for companies to be able to acquiring, processing, communicating, and applying new knowledge so that it can quickly introduce new solutions to customers.

Key questions:

How does Marketing organization become agile when applying information to real-time decision-making?
How can the marketing organization increase collaboration and […]

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Written By: Felix . C. Poudeu on October 25, 2012 Comments Off on The Community Of Practice (COP) For Consumer Connection and Open Innovation

Key Questions:

How Can Communities of Practice Improve Internal and External Communication?
Can communities of practice (COP) improve product development and speed to market?
Why is a corporate culture change necessary to make communities of practice effective?
Can communities of practice facilitate the organizational culture change necessary for rapid innovation?

The Communities of Practice (COP) for Consumer […]

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Written By: Felix . C. Poudeu on October 18, 2012 Comments Off on How Community of practice can drive Open Innovation and New Product Development
How Community of practice can drive Open Innovation and New Product Development

In the today 21st century communities of best practices become more and more important for innovation companies like Microsoft, IBM, VMware, BMW, P&G, Unilever. This COP-Strategy becomes a driving force for open innovation and new product development.

Key Questions:

How can communities of practice help spur open innovation?
How do communities of practice create an […]

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Written By: Felix . C. Poudeu on May 14, 2012 Comments Off on What are The Top Quality of CRM Software Solution?
What are The Top Quality of CRM Software Solution?

What Is CRM?

Definition of CRM according to  DestinationCRM.com, –“Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy”. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one holistic view […]

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Written By: Felix . C. Poudeu on August 21, 2011 Comments Off on How Identify the Most Profitable Targets Customers/ Market for Your Small Business

How to Identify the Most Profitable Targets, therefore to improve your brand financial growth and maximize ROMI and ROI.

 

Key questions:

Here are a couple of questions we want to answer or address.

What’s the best way to identify customers/market segments? How can you improve your brand financial growth? How can you enhance your brand financial growth […]

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